CAN YOUR SITE DO THAT?
Posted on Oct 08, 2009

Written by Michael Biglan October 7, 2009
The website is designed from the ground up with a social media focus, integrating Facebook, Twitter and a number of other Web 2.0 technologies. The audience is quite large - the site is in the top 10,000 websites in the United States by traffic and receives millions of hits. The social media footprint is also sizable - 313,289 Twitter followers,131,253 Facebook Fans and numerous integration points with distributed social networks.
The project took about 5 weeks, which is breakneck speed for something this big. When assessing the initial requirements and timeline, we were really forced to think outside the box. Hard work might not be enough to get the site live by the deadline. How could we speed things up?
Although there was an existing site, we opted to re-architect from the ground up in order to take advantage of newer technologies. It may sound surprising, but this actually saved us a lot of time. After considering several web frameworks, we chose Python/Django. It’s an environment that we know well and we were confident it was up to the...




