MAYBE THE BEST TRIP EVER

Butchershop Creative sat in a room one day with the task of increasing the amount of people that "like" Black Star's facebook page. What do you do? Well, you put all of the coolest things up on a whiteboard and call it "the best trip ever." But Black Star isn't the kind of beer brand to boast or make claims of grandeur, so in the spirit of Black Star, we added "Maybe" to the mix. 

So, MAYBE THE BEST TRIP EVER was created and launched on facebook. Basically you and five friends can win this trip which includes brewing beer, fly-fishing, river-rafting, camping, private-jetting, practicing with the Sacramento Kings, Las Vegas pool side lounging, an HD video camera to prove it all happened, and six roundtrip Virgin America tickets for a vacation from this vacation.

The campaign is happening right now so enter to win and support Black Star beer. Check out sweepstakes and enter to win.

SEX FOR ALL

I was walking down 3rd St. on my way to work to get on the 12 bus to head down Harrison one morning. I was waiting at my bus stop with the usual crew of one or two homeless people headed to the Mission District and I was at peace. I looked around and saw the trees lining the street, the cars passing by as commuters headed to work, even the graffiti on the wall added to the texture of the scene. It is always a nice morning because behind the bus stop, the sounds of chidlren come from the gated and secure fence of the Filipino Elementry school. Children playing, bells ringing, school administrators footsteps echoing through the breeze way, all about 20 ft from where the bus picks me up. As I was pacing and stretching my legs I turned and saw this advertisement on the side of the bus stop. Literaly adjacent to the main entrance of the elementry school.

I thought it was awesome. I immediately thought of all those smiling faces heading home from a long day of lessons in science, math, social studies, maybe even a note or two passed about a crush or a secret admirer, then maybe even the talk of going to the Westminster Mall with a group of friends after school to hang out begore homework or dinner. All innocent things. Then I thought, no way! These kids must be way older and mature than that.

But then this ad. Something the students and teachers can all get behind as the reference is clearly a segue into more advanced discussions about sex or innuendo. A blatant conversation starter about teenage sex and waht really goes in the bathrooms or between text messages among the students. Then I thought about writing a letter to the school board to alert them to fact that this Filipino Elementry School must be investigated for a massive underground child pornography ring, run by the principal and marketed by the poorly paid teachers to help make ends meet.

But then I wised up and realized that it wasn't the school. They had no control. This ad just showed up one day. As coutless others, unwanted probably, and that was just the way it was. No say. No choice. It was just there. I don't want to analyze the creative behind this ad and who it was targeted toward, but I can tell you one thing I know is certain. The marketers and creators of this game and the ads have their demographic that says 18 to 34 year old men. I will bet my life that behind close doors underneath a confidential heading there is an asterik that says this,

* 12 to 18 included.

posted by Trevor Hubbard

LOGOS FEATURED AT LOGOMOOSE.COM

Logomoose is a blog that collects the best logos from around the world and posts them for people to look at, comments on, and rate. It is a great source of inspiration and they really do keep on the latest and greatest. We wanted to thank them for selecting two BUTCHERHSOP brands and posting them to their site this past month. 

The two featured were IRONTREE CONSULTING and NORTH BEACH MUSIC & HERITAGE FESTIVAL. I encourage designers, agencies, and freelancers, even students, to submit regularly to logomoose. You never know if your work will be selected and who may see it. So, for all the logos you could possibly look at go to logomoose.com

posted by Trevor Hubbard

CAN YOUR SITE DO THAT?

Written by Michael Biglan October 7, 2009

The website is designed from the ground up with a social media focus, integrating Facebook, Twitter and a number of other Web 2.0 technologies. The audience is quite large - the site is in the top 10,000 websites in the United States by traffic and receives millions of hits. The social media footprint is also sizable - 313,289 Twitter followers,131,253 Facebook Fans and numerous integration points with distributed social networks.

The project took about 5 weeks, which is breakneck speed for something this big. When assessing the initial requirements and timeline, we were really forced to think outside the box. Hard work might not be enough to get the site live by the deadline. How could we speed things up?

Although there was an existing site, we opted to re-architect from the ground up in order to take advantage of newer technologies. It may sound surprising, but this actually saved us a lot of time. After considering several web frameworks, we chose Python/Django. It’s an environment that we know well and we were confident it was up to the...

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SOCIAL MEDIA GURU.

Ah, social media. The phrase almost is laughable these days. This video is very funny in its dialogue exchange, but scary hilarious in how true some of the topics and pitfalls are in this space. People really are getting paid big dollars to do things that are common sense and aren't that technical. It seems like we can't go into a meeting without someone saying,"oh ya, and facebook, need to be connected to facebook. Oh and twitter, yep, gotta have that too. And myspace, well I hear no one uses myspace so we don't need that." I always ask the question, Why? There seems to be a big trend of people needed to do things and not knowing why. Like they will miss the bus to the party or something. Our advice is go a little deeper and ask the right questions. 

Posted by Trevor Hubbard

NEW DIGGS

We are excited about our new home. Amazing creative space. We are in the process of renovating and designing the interior. More posts to follow as the space becomes a cave of ideas. The spot is located in the SOMA district of San Francisco. Very close to ATT PARK. Go Giants.